Six Pillars of Excellence

    What we practice.

    Six principles that govern every consultation, every plan, and every treatment at 23MD.

    Meet 23MD Digital
    Glass clinical bottles on a tray illustrating doctor-led aesthetic medicine at 23MD
    01

    Medicine, First

    Evidence | Doctor-Led | Rigour

    The foundation of every decision is clinical, not commercial. Treatments are selected for evidence and outcome, not trend or margin. We are doctors first, aestheticians second.

    • Every consultation is led by a doctor, not by a sales process
    • No treatment enters our menu without an established evidence base
    • Every patient receives a documented clinical rationale for any treatment recommended
    Close-up of a translucent cellular pattern illustrating whole-body clinical care at 23MD
    02

    The Whole Body, Treated As One

    Integrated | Continuous | Unified

    Aesthetic, hormonal, metabolic, and regenerative care are one continuous picture. We do not treat areas. We do not treat symptoms. We treat the patient.

    • Every patient is reviewed jointly across aesthetic and longevity perspectives
    • Treatment plans are written collaboratively across practitioners, not in parallel
    • Diagnostic work — bloods, hormones, imaging — informs aesthetic decisions, not just longevity ones
    A translucent human figure illustrating hormonal and metabolic health in clinical care at 23MD
    03

    Hormones as Foundation

    Physiology | Inside-Out | Function

    How you look is downstream of how you function. Skin quality, energy, sleep, mood, recovery, and the visible signs of ageing are all shaped by what's happening inside the body.

    • Hormonal and metabolic review is offered to every patient, including those presenting for purely aesthetic concerns
    • Aesthetic treatment plans note hormonal and metabolic context where relevant
    • Patients are educated on the inside-out relationship between physiology and visible ageing

    "Show me your hormones and I will tell you your symptoms."

    — Dr Martin Galy, Founder
    An hourglass beside a bright window illustrating continuity of clinical care over time at 23MD
    04

    Natural Aesthetics

    Natural | Invisible | Art

    The natural face and body are the canvas. Treatments refine, restore, and protect — they do not replace, overcorrect, or transform.

    • Treatment plans are designed to be invisible — the patient looks like themselves, refined
    • We consult on what not to do as readily as what to do
    • We refuse trend-led aesthetics and overcorrected outcomes

    "Enhance, never erase. Work with the body's natural canvas."

    — Dr Suha Kersh, Co-Founder & Lead Aesthetic Doctor
    Clear molecular models illustrating the subject of regenerative treatment approaches at 23MD
    05

    Regeneration Over Replacement

    Repair | Support | Cellular

    Where the body can be rebuilt, we rebuild it. Where it can be supported to repair itself, we support it. Replacement is the last resort, not the first.

    • Every treatment plan considers the body's own repair capacity before adding, replacing, or correcting
    • Regenerative therapies — polynucleotides, exosomes, energy-based devices, cellular protocols — are first-line where appropriate
    • We educate patients on the difference between regenerative and replacement approaches
    Close-up of textured skin illustrating the subject of skin-focused aesthetic care at 23MD
    06

    Measured in Decades

    Continuity | Trust | Time

    We do not sell appointments. We build relationships that last across years and stages of life — with continuous follow-up, written records, and treatment plans designed to compound rather than chase.

    • Every patient receives a written summary of every consultation within 24 hours
    • Treatment plans are reviewed at minimum annually, regardless of treatment frequency
    • Patient records are continuous — every doctor in the practice has full visibility across all prior interactions

    Begin with a doctor-led consultation.

    Every 23MD patient starts with The Foundation Reset — bloods, 4D facial assessment, 360 Longevity consultation, and a written treatment plan within 24 hours.

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    Testimonials

    What our patients say

    Verified feedback from 23MD patients, collected after their appointments through our clinic system and published with permission.

    Review via Trustpilot
    “I have been seeing Dr Kersh and her colleagues at 23MD for many years. They listen very carefully to my concerns and always come up with a truly bespoke solution.”

    Kate R. · London · October 2026

    Review via Trustpilot
    “I saw Dr Kersh at her clinic in Chelsea and found her care and attention to my needs extremely impressive. I would highly recommend seeing her.”

    Jim C. · London · March 2026

    Review via Trustpilot
    “I am writing this review after being her patient for almost five years. I have realised how unique Dr Kersh is.”

    Claudia U. · London · November 2023

    Review via Trustpilot
    “The clinic is absolutely spotless and pristine. Dr Galy was very patient, professional, and made sure that I knew exactly what I was getting into and felt comfortable the entire time.”

    Robert · London · January 2019

    Verified patient
    “Incredible and thorough testing, clear explanations and wonderful online or in person assessments”

    Kim · London

    Dr Martin Galy

    Verified patient
    “After ten years with Dr Galy we continue to be extremely happy with his care and the service offered”

    Shaunagh · London

    Dr Martin Galy

    Verified patient
    “The usual amazing experience and treatment from Dr Kersh and her team. A huge thank you.”

    Regina · London

    Dr Suha Kersh

    Verified patient
    “I am a happy, existing client from London and am pleased to find Dr Galy and Dr Kersh in Dubai, it allows me to have seamless service between the two cities”

    Zainab · Dubai

    Verified patient
    “Dr. Galy was very professional and listened to all my concerns. He explained everything so that I could understand. I felt confident in his treatment plan.”

    Sarah · Dubai

    Dr Martin Galy

    Verified patient
    “I have been seeing Dr Martin Galy for roughly 15 years and he is fantastic. I highly recommend his services.”

    Reva · London

    Dr Martin Galy

    Verified patient
    “Beautiful clinic, gives out relaxing vibes. Very nice encounter with Dr Kersh”

    Zeina · Dubai

    Dr Suha Kersh

    Verified patient
    “I experienced 23 MD as a highly efficient, professional and caring service, thank you!”

    Emma · London

    Dr Martin Galy

    As featured in

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    GQ Middle East
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    Vogue Arabia
    Khaleej Times
    Financial Times
    Emirates Woman
    Daily Mail
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