Close-up of a cheek with visible skin texture illustrating a skin concern discussed at 23MD
    Hormonal, Recurrent, and Worth Treating Carefully

    Melasma

    Hormonal pigmentation that returns under hormonal triggers and UV exposure. Aggressive laser is not first-line.

    Meet 23MD Digital

    Your Concerns

    What Is It?

    Melasma is hormonal pigmentation that affects the cheeks, forehead, and upper lip — most often in women, often appearing or worsening during pregnancy, after starting hormonal contraception, or alongside perimenopausal change. Unlike other pigmentation, melasma is recurrent: it returns under hormonal triggers and UV exposure even after successful treatment. At 23MD, melasma is approached more conservatively than other pigmentation. Daily broad-spectrum SPF is the non-negotiable foundation. In Dubai, our clinical team leads this work.

    Recommended Pathway

    Treatments for Melasma

    The treatments our doctors most often recommend for this concern. Your consultation confirms the right combination and sequence for you.

    05Energy-Based
    Selective Devices

    Used very selectively. Aggressive laser is NOT first-line — the risk of rebound (pigmentation returning worse than before) is real, particularly in skin of colour.

    Details

    Unsure which pathway suits you?

    Common Causes

    What Could Be Causing It

    Hormonal

    Pregnancy, hormonal contraception, hormone therapy, perimenopausal shifts.

    UV Exposure

    Even brief sun exposure can trigger or worsen melasma.

    Visible Light

    Sunlight through windows, screens, indoor lighting can drive melasma in some patients.

    Heat

    Chronic heat exposure (e.g. cooking, hot climates) may contribute.

    Inflammation

    Friction, irritation, aggressive treatments can worsen the picture.

    FAQs

    Your Questions, Answered

    Melasma is hormonally driven and recurrent — it can return even after successful treatment. Other types of pigmentation (sun damage, post-inflammatory hyperpigmentation, lentigines) have different drivers and behave differently. The treatment approach is different, which is why classifying it matters.

    Honest answer: melasma is managed, not cured. With consistent SPF, the right skincare, and selective treatments, it can be substantially lightened and maintained — but the hormonal and UV triggers remain. Expectation-setting is part of the consultation.

    Hormonal influence is the most common driver, but UV and visible light are the most common triggers for flare. Melasma rarely appears without some hormonal context, even if subtle.

    Aggressive laser can produce paradoxical worsening — pigmentation rebounding darker than before — particularly in skin of colour. The 23MD approach is conservative for this reason. When energy-based treatment is appropriate, the device, depth, and settings are selected carefully.

    With caution. We lead with skincare, sun protection, and conservative interventions before any energy-based treatment is considered. For most patients, that's the appropriate first phase.

    Medically reviewed by Dr Suha Kersh, MB BCh BAO LRCP&SI, MRCPsych, GMC-registered since 1992.

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    Testimonials

    What our patients say

    Verified feedback from 23MD patients, collected after their appointments through our clinic system and published with permission.

    Review via Trustpilot
    “I have been seeing Dr Kersh and her colleagues at 23MD for many years. They listen very carefully to my concerns and always come up with a truly bespoke solution.”

    Kate R. · London · October 2026

    Review via Trustpilot
    “I saw Dr Kersh at her clinic in Chelsea and found her care and attention to my needs extremely impressive. I would highly recommend seeing her.”

    Jim C. · London · March 2026

    Review via Trustpilot
    “I am writing this review after being her patient for almost five years. I have realised how unique Dr Kersh is.”

    Claudia U. · London · November 2023

    Review via Trustpilot
    “The clinic is absolutely spotless and pristine. Dr Galy was very patient, professional, and made sure that I knew exactly what I was getting into and felt comfortable the entire time.”

    Robert · London · January 2019

    Verified patient
    “Incredible and thorough testing, clear explanations and wonderful online or in person assessments”

    Kim · London

    Dr Martin Galy

    Verified patient
    “After ten years with Dr Galy we continue to be extremely happy with his care and the service offered”

    Shaunagh · London

    Dr Martin Galy

    Verified patient
    “The usual amazing experience and treatment from Dr Kersh and her team. A huge thank you.”

    Regina · London

    Dr Suha Kersh

    Verified patient
    “I am a happy, existing client from London and am pleased to find Dr Galy and Dr Kersh in Dubai, it allows me to have seamless service between the two cities”

    Zainab · Dubai

    Verified patient
    “Dr. Galy was very professional and listened to all my concerns. He explained everything so that I could understand. I felt confident in his treatment plan.”

    Sarah · Dubai

    Dr Martin Galy

    Verified patient
    “I have been seeing Dr Martin Galy for roughly 15 years and he is fantastic. I highly recommend his services.”

    Reva · London

    Dr Martin Galy

    Verified patient
    “Beautiful clinic, gives out relaxing vibes. Very nice encounter with Dr Kersh”

    Zeina · Dubai

    Dr Suha Kersh

    Verified patient
    “I experienced 23 MD as a highly efficient, professional and caring service, thank you!”

    Emma · London

    Dr Martin Galy

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